Artifact 2: Color & Printable Fliers - TWC 511 Principles of Visual Communication

For Artifact 2, I wanted to display a point in time when I first began to really understand and implement the consideration of what a user might need from the onset of a project. In TWC 511, I began to explore more with visual communication and developing appealing documents that users can utilize in a variety of ways. For this flier project, we were asked to create a document that would be appealing to display on a large-scale basis, such as on a display board, projected as part of an opening presentation, or posted for viewing on a website, and creating a second one that would also be user-friendly in that it would need hundreds of copies printed.

I began this project by considering what the needs would be for a printed version of a schedule flier. Through considering what a user would find helpful and needed on the flier - such as times, room numbers, and presenter names - I also wanted to create the more visually appealing document in a similar style, though I knew I could be more creative in my color choices in that document. The first product was printer friendly in that it only used color through the typing in the header and the dividers on the page. The majority of the page was white space so that a large amount of ink would not be needed to print this document. The second document had a colored background with white writing, which would not be printer-friendly, but would look appealing if printed on a poster board to post at the conference or displayed on a projector throughout the conference. The color helped the material to stand out further, while being an appealing color to look at.

This project displays growth in my knowledge and understanding of considering the end-user in project development as a technical communicator. This was the first project where I was challenged to consider what a client would want and need in the project, but it also gave me the ability to still have creative liberty in my work and design skills while meeting those user's needs.

Murphy_3a_PRINTABLE_Project.pdf

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Murphy_3a_COLOR_Project.pdf

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